Rebranding is a “magic word” a brand consultant is able to do when it is needed. Sometimes, there could be external or internal issues with your brand that requires you to rebrand. It could be pressure from competitors, pressure from…
We are back again in this series of branding 101, and with that, it is time to talk about “brand identity” and “brand image”. Read on to understand the difference between “brand identity” and “brand image”, and how to get…
You are probably wondering, what is the purpose of branding for small businesses? But note this down: despite a business being small or large, to have branding on your business is vital, especially in modern days. Having a brand means…
Brand positioning is a strategy for positioning the company’s brand in customers’ minds. It is aiming for your brand to stand out and be unique from competitors and how the brand can come and settle in the minds of the…
There are a lot of terms when it comes to branding, and to be honest, it can be quite confusing to understand them all. Worry not, this article is meant to help you with everything you need to know about…
While “branding” might sound like a new concept, branding actually has a long history of use in business. It has gone through a long evolution, and in fact, the earliest form of branding ever recorded started around 2000 BC. Let’s…
Nowadays, building a brand has never been easier. You can even be your own boss and customize the brand as you wish. However, as exciting as it might sound, building a brand can get pretty exhausting once you realize that…
Branding has turned into something that is unquestionably crucial and is widely used in every company. From elements, one can easily recognize, such as logo and taglines, to a more complicated component, including value and recognition. While it seems easy…
Unsure between the meaning of “branding” and “marketing”? Don’t worry! It is easy to confuse branding with marketing. These two terms are often used interchangeably, both in business and in everyday life. While, indeed, they are undoubtedly connected, both branding…
What is a Brand Consultant? Do you feel like your brand growth is stagnant? Or do you ever wonder how to make your brand grow beyond your goals? Or do you simply need a quick fix in the way your…