There are a lot of terms when it comes to branding, and to be honest, it can be quite confusing to understand them all. Worry not, this article is meant to help you with everything you need to know about…
While “branding” might sound like a new concept, branding actually has a long history of use in business. It has gone through a long evolution, and in fact, the earliest form of branding ever recorded started around 2000 BC. Let’s…
Nowadays, building a brand has never been easier. You can even be your own boss and customize the brand as you wish. However, as exciting as it might sound, building a brand can get pretty exhausting once you realize that…
Branding has turned into something that is unquestionably crucial and is widely used in every company. From elements, one can easily recognize, such as logo and taglines, to a more complicated component, including value and recognition. While it seems easy…
Unsure between the meaning of “branding” and “marketing”? Don’t worry! It is easy to confuse branding with marketing. These two terms are often used interchangeably, both in business and in everyday life. While, indeed, they are undoubtedly connected, both branding…
What is a Brand Consultant? Do you feel like your brand growth is stagnant? Or do you ever wonder how to make your brand grow beyond your goals? Or do you simply need a quick fix in the way your…
A brand book works as a personalized manual that consists of every element of your brand. It holds specific guidelines and details of your brand, from the brand core value to the brand story. This brand book helps ensure consistency…
Would you believe me if I told you that the number of people who go online is equivalent to 62.5% of the world’s total population? In fact, Indonesia alone is the 3rd largest internet user in Asia. Spending approximately 9…
Duh, tahun ini umur gue udah 25, tapi kok gue belum bisa apa-apa? Gue kok nggak ada semangat hidup, ya? Umur gue udah mau 30 tapi kenapa belum punya pasangan hidup? Si Fulan sudah mulai nyicil beli rumah, kok gue…
A brand strategist is frequently misinterpreted as having the same role as a brand analyst. In reality, these two different roles are different and have their own responsibilities, tools, and resources. Understanding the difference between these two roles is crucial…