How Rebranding Actually Work - dbrandcom - rebranding PLN Nusantara Power (PJB)

Rebranding is a “magic word” a brand consultant is able to do when it is needed. Sometimes, there could be external or internal issues with your brand that requires you to rebrand. It could be pressure from competitors, pressure from the market, technological changes, and more. And to survive those pressures and changes, rebranding is a solution.

But before looking more into how it can help you, what is exactly rebranding? Well, rebranding is a process to give a new look to a company, organization, product, or place. The need to rebrand varies for each business. The implementation of the rebranding can be carried out with a total change or partial change.

Why Brand Consultant Should Rebrand You

Changing the perception of a brand definitely is not a simple task. There are a lot of things to be taken into consideration, and the steps should be conducted carefully in order to achieve success. A deep and clear research should have been done beforehand, and this is a mission of a brand consultant. Here the ways to rebrand your business:

A New Logo

When you want to re-establish your brand and identity, one very effective way is to change your logo. This will let your customers know that the brand they’ve trusted for years isn’t the same anymore. 

Make it sleeker, change the color scheme, or eliminate specific image associations. The main reason to change your logo is so that it matches the new identity that you’re trying to promote with the rebrand.

Change Brand Positioning

If you change your brand logo, you should also change your brand positioning. Simply changing your logo and colors won’t cut it. The way you market your content needs to communicate what your new mission, values, or vision is. Changing your brand positioning will signal to customers that there are changes happening in the organization.

Put a New Voice

Of course, when you rebrand, it’s important to give changes to your voice too. Your brand’s voice is what all of your marketing content comes from. This can be formal or casual, witty or serious—you decide, based on what your target audiences are. When you’re rebranding, make sure to announce your change in voice and update your tone accordingly.

Make a New Slogan

To have a good slogan that captures your business’s mission and vision, then it has to be catchy. More importantly, it should be able to convey your company’s purpose. It’s not always easy to change slogans, but it still needs to be done carefully. 

You might get tired of hearing the same slogan over and over again, but that repetition can build brand recognition. You are probably tired of your slogan, however, your customers might love it after hearing it so many times.

Considering Rebranding?

So, if your brand feels like it’s slowly moving in the wrong direction, or perhaps the image is too outdated for the current market, then rebranding is the solution. It enables you to draw better customers, with more knowledge about them, while allowing your products or services at higher prices.

Regardless of the reason, having a brand consultant do it appropriately is what is important, and dbrandcom will definitely make it right for you. Transform your brand with our experts, now.

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