There are a lot of terms when it comes to branding, and to be honest, it can be quite confusing to understand them all. Worry not, this article is meant to help you with everything you need to know about branding! This time, let’s explore the world of “Brand Awareness”.

What is brand awareness?

The meaning of “Brand Awareness” could differ for everyone. It could mean being the ultimate goal for your boss, increasing sales in the sales report for your co-workers, competition for your competitor, and “the top of mind” product for your customers. 

No matter how one interprets it, brand awareness simply means the measurement of how well people know your brand or business, just by looking at its name, logo, or other distinctive features. 

Why is it important?

Where should we even start when we talk about the importance of brand awareness? For years, companies have invested tremendously in increasing their brand awareness. With brand awareness, your customers are able to recognize you in the market full of brands. It gives you credibility and makes your customers trust you and choose you over any other brand. It brings you loyalty from pleased customers, while at the same time, attracting new audiences. 

Most importantly, it builds a strong business reputation that sustains in the long run. 

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In the case of a small business, the level of brand awareness may not be the same as what it does to big companies. Successful brand awareness in a small business could be in the form of the public simply knowing your business, engaging in the unique ads your brand put up, or even when the customers started to choose your brand specifically over the other brand. 

In any case, whether you’re part of a big, prestigious company, or the owner of a small home-based business, building the right brand awareness is a must and should never be underestimated. 

How to build the right brand awareness?

We’ve talked about how important brand awareness is for almost half of the article. Now, let’s dive in to know the necessary steps in building the right brand awareness for your company. 

Get to Know Your Targeted Audience

We’ve said this before, and we’ll say it again. The first step in your branding journey starts with knowing your target audience. 

Except, what exactly is the right way to know your audience? 

When it comes to knowing and understanding your audience, it is important to get to know them as people. In the simplest form, as a brand, we should be able to identify their happiness, wants, needs, worries, pains, and preferences.  To do so, you need to deeply research your audience. With this, you can then consider how your brand can be the solution your audience needs, and how your marketing messages can reach them. 

Tell your brand story – Utilise the power of content marketing – using your brand voice and create targeted campaigns for your business

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Another way of raising brand awareness is through narrating your brand story. It is a combination of who you are, what you do, and …. Believe it or not, a brand story has a great potential to create a major impact on brand awareness. 

By voicing out your brand story, it can help your brand stand out from the crowded market. Tell the world your brand story of the challenges you overcome, or your brand’s value proposition, or even the idea of the brand when you first created it. Whatever your story is, be sure to tell them as honestly as possible. 

Your story matters. Hence, no brand story is the same, and no other brand will have the same story as your brand story.

Tell them your brand story. Let the voice of your brand be heard. 

Define your own Brand Awareness Key Performance Indicators 

This is a simple yet excellent tool to measure the success of your brand awareness activities. Some companies may have different KPIs, and that’s perfectly fine. Be sure to constantly track the metrics before and after launching your brand awareness campaign to get a better image of which ads work better for your brand. 

• Social Media Engagement: You can easily monitor your audience engagement through any medium of social media. Instagram, Facebook, Twitter, and even LinkedIn, you name it. Brand awareness can be seen from the number of likes, comments, and new followers after launching content. Be sure to utilize the analytics that these platforms offer.  

• Website visits: If your brand has a landing page, which, by the way, is a must, don’t forget to track those activities on your website. If your brand awareness is getting better, you should see an increase in web visits and traffic data.  

Brand awareness is all about impact. It can be a positive impact on being the top-of-mind brand for your customers, or the look of fear from your competitors. Whatever your brand awareness might look like, make sure to build a positive one. 

Remember, you don’t have to be Coca-Cola to win this battle of brand awareness. All you need to do is to voice out your brand with honesty and build your brand awareness where it counts. 

If you are ready to level up your brand and brand awareness, contact us.