Rebranding is a “magic word” a brand consultant is able to do when it is needed. Sometimes, there could be external or internal issues with your brand that requires you to rebrand. It could be pressure from competitors, pressure from…
We are back again in this series of branding 101, and with that, it is time to talk about “brand identity” and “brand image”. Read on to understand the difference between “brand identity” and “brand image”, and how to get…
You are probably wondering, what is the purpose of branding for small businesses? But note this down: despite a business being small or large, to have branding on your business is vital, especially in modern days. Having a brand means…
Brand positioning is a strategy for positioning the company’s brand in customers’ minds. It is aiming for your brand to stand out and be unique from competitors and how the brand can come and settle in the minds of the…