Project

Pertamina Sales Ranger

CLIENT:

Pertamina

Services :

Service Type

Industry :

Oil & Gas

Pertamax Sales Ranger activation program by dbrandcom

Overview

Pertamax Sales Rangers program was designed to drive Pertamax Series sales nationwide. Since 2023, dbrandcom as a trusted consultant and strategic partner to PT Pertamina Patra Niaga, supporting key initiatives including SPBU manager coaching and regional activations.

In 2024, the program expanded across seven competitive regions through offline and KOL-driven digital campaigns, resulting in an 18.6% sales increase and viral content performance. In 2025, the program continues, building on the success and strategic insights of previous years.

scope of work

– Program Design & Strategy
– Digital Campaign Activation
Coaching
– Sales Performance Tracking
– Consumer Survey
– Consumer Insight
– POSM Deployment