Pegadaian required an internal ESG campaign that could translate corporate commitments into everyday employee behavior. Green Is Us was designed to make ESG values feel relatable, actionable, and culturally owned across the organization, rather than perceived as abstract policy or compliance messaging.
By reframing small daily actions as meaningful contributions, the campaign used behavioral insight, light humor, and simple visual systems to encourage participation without guilt or instruction overload. ESG principles were embedded into daily routines through integrated internal touchpoints, interactive tools, and consistent reinforcement.
Green Is Us demonstrates dbrandcom’s ability to activate large scale internal audiences, align values with behavior, and turn sustainability commitments into lived organizational culture, not just stated intent.
