The Brightspace launch campaign introduced a new digital platform that enables entrepreneurs and brands to search, compare, and rent business spaces within the Pertamina SPBU network. The campaign repositioned what was previously a manual and opaque process into a clear, credible, and digital first experience.
Through a focused launch narrative, strong visual system, and integrated digital touch points, Brightspace was positioned as a symbol of Pertamina’s shift toward platform based retail development. The campaign reframed SPBU locations from fuel stations into accessible growth hubs, strengthening trust among SMEs and reinforcing Pertamina’s role as an enabler of business opportunity.
