“Bright Connect 2025 was designed to strengthen Pertamina Patra Niaga’s positioning as a collaborative growth enabler within the non-fuel retail ecosystem. The challenge was to align diverse stakeholders under a single narrative that moved beyond transactional partnership toward long-term collaboration and shared growth.
dbrandcom acted as communication and brand partner, developing the event’s key message framework, communication narrative, and experience storyline. The work ensured consistency across all touch-points, from leadership speeches and presentation decks to networking concepts, on-site experience, and social media communication before, during, and after the event.
The project demonstrates dbrandcom’s capability to translate brand strategy into live experience and multi-touchpoint communication, aligning narrative, execution, and stakeholder engagement within a high-visibility corporate event.”
