“Pertamina Retail required a high intensity activation to maximize engagement and sell through Official MotoGP merchandise distributed via Bright Store during the Mandalika race week. The program combined on ground activation, social media content, and visual merchandising to build excitement, drive traffic, and support merchandise conversion.
Through synchronized airport and circuit activations supported by social media storytelling and consistent POSM presence, the campaign successfully positioned Bright Store as the official destination for MotoGP merchandise while sustaining momentum across the full race period. The project demonstrates dbrandcom’s capability to execute large scale event activation integrated with social media and retail execution, delivering visibility, engagement, and transactional support in a high pressure event environment.”
