“BKI had not yet achieved top-of-mind status in the classification, testing, inspection, and certification sector, despite strong technical capabilities. The brand was constrained by an unclear value signal, inconsistent visual application, and limited integration between brand, marketing, and sales functions, while competition continued to intensify at a global level.
dbrandcom applied a structured five-step brand journey to strengthen BKI’s strategic positioning and competitiveness. The work addressed fundamental brand clarity issues, aligned internal understanding, and translated strategy into consistent execution across channels and teams. This included redefining brand architecture, improving visual consistency, and activating people engagement to support adoption.
The project demonstrates dbrandcom’s ability to drive end-to-end brand transformation, connecting strategy, execution, and organizational behavior to support commercial performance in a highly technical and regulated industry.”
