PLN Nusantara Power required a high-sensitivity corporate rebranding that went beyond visual refresh. The assignment included redefining the brand name, meaning, and identity while preserving legacy values and strengthening relevance as a future-ready energy company.
dbrandcom conducted comprehensive internal and external brand analysis, including stakeholder mapping and energy industry trend research. Based on these insights, we developed a complete brand platform covering brand philosophy, brand name meaning and pronunciation, positioning, and visual identity, followed by structured socialization to ensure acceptance and alignment across the organization.
