Background

In order to leap on the bandwagon of visual & design in the market, PT Pembangkitan Jawa Bali need to nourish its brand name and corporate identity.
It is expected this brand uplifting move is able to enhance the spirit to achieve all the business goals. As well, to cohere the communication externally and internally.

Client name:

PLN Nusantara Power

Categories:

Brand Development

Start date:

June 25, 2022

End date:

July 25, 2022

Share:

Challenges :

  • Developing a new brand identity that is still inline with the old values and beliefs, with some new added values
  • The worry and hesitation that the new brand identity couldn’t be accepted by the public
  • Finding the way to socialize the new identity both to internal and external stakeholders

Our Approach:

  • Conducting internal and external brand analysis, including desk research and stakeholder mapping
  • Researching market trend in energy industry
  • Developing complete brand platform, which includes brand philosophy, brand name meaning, brand name pronunciation, brand logo

Key Visual

The result of employees, over 115 detailers and engineers, all coming together to solve problem before they arise. the teamwork it demonstrates both internally and externally is outstanding.

Learning Platform

The result of employees, over 115 detailers and engineers, all coming together to solve problem before they arise. the teamwork it demonstrates both internally and externally is outstanding.

Learning Guidelines

The result of employees, over 115 detailers and engineers, all coming together to solve problem before they arise. the teamwork it demonstrates both internally and externally is outstanding.

Participant Profile

Pertamina Sales Agent MOR I - VIII

0

Participants

59%

IFM

41%

PETCHEM

Participant Feedback

Pertamina Sales Agent Transformation Program Adalah Program Debut Dengan Fokus Pada Pengembangan Tim Penjualan Kami Dalam Kualitas Dan Kapasitas. Pertamina Sangat Passionate Mengenai Pertumbuhan Dan Perkembangan Anda Dalam Proses Peningkatan Sebagai Pemimpin Dalam Tim Dan Karier Anda. Di Program Ini, Kita Akan Mencakup Empat Aspek Penting Untuk Menjadi Salesman Dan Saleswoman Terbaik Dan Kami Sangat Bersemangat Untuk Memfasilitasi Anda Di Perjalanan Tersebut.

Pertamina Sales Agent Transformation Program, Dirancang Untuk Meningkatkan Kualitas Diri, Performa, Dan Karier Anda

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