Biro Klasifikasi Indonesia

Background

BKI still hasn’t become the top of mind in customer’s eyes when it comes to classification, testing, inspection, and certification business fields. This happened because they still haven’t optimized their marketing and sales functions, moreover there is also competitors from private companies.

Client name:

Biro Klasifikasi Indonesia

Brand Development

Start date:

April 21, 2020

End date:

April 01, 2022

website:

bki.co.id

Challenges :

Brand name and logo that don’t communicate the services provided by BKI
Current visual is not consistently distributed to all BKI channels

Our Approach :

Conducting 5-step of brand journey to strengthen the business in the classification, testing, inspection, and certification business fields to be able to compete in the global arena through Brand Development, Brand Deployment and People Development Programs. The tools used for the business strategy creation were:

Bullseye Analysis
Brand Health Check
SWOT Analysis
GAP Analysis
Effort Impact Matrix
Brand Architect

Our Framework

Workshop Highlight Video

Workshop Documentation

Participant Profile

Pertamina Sales Agent MOR I - VIII

Participants

Participant Feedback

Pertamina Sales Agent Transformation Program Adalah Program Debut Dengan Fokus Pada Pengembangan Tim Penjualan Kami Dalam Kualitas Dan Kapasitas. Pertamina Sangat Passionate Mengenai Pertumbuhan Dan Perkembangan Anda Dalam Proses Peningkatan Sebagai Pemimpin Dalam Tim Dan Karier Anda. Di Program Ini, Kita Akan Mencakup Empat Aspek Penting Untuk Menjadi Salesman Dan Saleswoman Terbaik Dan Kami Sangat Bersemangat Untuk Memfasilitasi Anda Di Perjalanan Tersebut.

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