Everything You Should Know For A Unique Brand Blueprint

A brand book works as a personalized manual that consists of every element of your brand. It holds specific guidelines and details of your brand, from the brand core value to the brand story. This brand book helps ensure consistency of your brand across all platforms while at the same time, providing a clear image for your client of how your brand works.

No matter how big or small your company is, a brand book is essential in keeping things structured for everyone. Even so, you can even use the brand book for yourself. Your brand book, after all, is one of your most valuable assets.

Your brand book should consist of a strong brand mantra and a brand story. A brand mantra is your personalized unique tagline that shows your value system and skills. It acts as a promise to the world of who you are and what you are capable of. A brand story, on the other hand, is a comprehensive narrative that conveys the emotions and  inspirations of a brand. Having a brand story helps customers to connect and understand your brand better.

3 steps of designing your own brand

What kind of things need to go into a brand book in order to make it effective? Luckily, dbrandcom has put together 3 easy steps that will help you design your own brand book. 

1. Create your identity

Let’s start with the most fundamental thing: knowing yourself.

Let us help you create your personal brand mantra. You can start by choosing your core values in life and reasoning for them. Here is a list of values in life that you can choose from:

ToleranceEmpathy GenerosityAdventurousTrustworthiness

After choosing the value that you resonate best with, it is time to choose your core strengths. Strengths consist of hard skills and soft skills, which help you function to achieve your goals. Here are some examples:

Hard SkillsSoft Skills
Foreign Language Communication
Video ProductionTime Management
Business AnalysisConflict Resolution
Inventory ControlStrategic Thinking
Project ManagementPresentation
Graphic DesignNetworking

Once you settle with your core values and core strength, let us now write your brand mantra. Remember to keep it short, focused, and unique. For example, my brand mantra would sound as:

“ I am a creative passionate brand strategist who loves to support you on your brand journey.

Live up your brand with Ria R Christiana

After having your own brand mantra written, we have reached the last part of creating your identity – brand story. Your brand story consists of moments in your life that are unique and memorable. 

(What was the challenge you faces? What is the root of the challenge?)
(What specific choices that you make? What action did you take?)
(What happened as the result of your choice? What hope does it give you?)
Story of self
(What are your moments and values that make you do what you do now?)

Story of Us
(Who was with you?)

Story of Now
(What are the strategies to overcome your challenge? What is the call for action/hope?)

The story of self is how your leadership works. The story of us is about your shared values and shared experience, and the story of now represents your strategy and action. 

With your new brand mantra and brand story, your comprehensive brand book is (almost) ready!

2. Choose the right tools

Once you have your brand book ready, your next key challenge is to decide which platforms are the right tools to showcase your personal branding. There are tons of social media platforms to choose from, but obviously, you cannot stay active on all of them all the time. 

It is important to know which platform works best for you based on your content, target audience, goals you want to achieve, and the impact you expect from your audience in the future. Here is a list of platforms and their advantages that you might want to focus on:

  • Instagram: Great for branding and sharing community with common interests by using every available feature in just one platform.
  • Facebook: Connect with the audience more on a personal level while building your brand reputation with a familiar community.
  • LinkedIn: Best place to grow your personal brand professionally and position yourself as an expert in the industry you’re working in.
  • Youtube: Good platform to monetize your account, but is a full-time job for making a long video format platform.
  • TikTok: Great place to grow personal brand network revolving younger audience through video with a taste of virality.
  • Twitter: A conversational platform and social listening for a real-time news updates.

3. Develop Your Brand Book

We have come to the last step of building your brand book. In this step, you will be asked to write down all the guidance about yourself, from your vision and mission to your goals, and how you want to achieve them. Let’s start with creating your brand strategy, which is a long-term plan to achieve your goals,  by filling in the blanks below.

With your brand strategy in mind, let’s head on to the next crucial element: brand DNA. Your brand DNA is the core idea and the strategic message of your brand, and therefore, clarity and unity within your brand DNA are vital. Defining your brand DNA requires you to connect every component it holds. Let’s fill them up below:

After going through all these steps, your brand book is, finally, complete. Kindly note that a good brand book won’t succeed if you do not act upon it. It is time to show the world your potential and be the epic you! 

Want to know more about how a brand works and our successful brand story? Get in touch with us! It is our pleasure to help you and your brand grow.

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