A brand strategist is frequently misinterpreted as having the same role as a brand analyst. In reality, these two different roles are different and have their own responsibilities, tools, and resources. Understanding the difference between these two roles is crucial to help a brand stand out from others.
In the simplest term, a brand strategist is responsible for building brand awareness and bringing in potential customers through promotional campaigns. On the other hand, a brand analyst is primarily in charge of market research and providing insights through reliable analysis to improve ones’ company sales. Both roles work conjointly in ensuring that your clients meet their goals and their brand can reach the targeted customers.
Here are some other differences between the two careers:
Responsibilities of A Brand Strategist
A brand strategist is in charge of designing and managing promotional campaigns for clients. You need to be extremely familiar with the brand or client you’re working with. In short, you are responsible in:
- Assisting the clients in developing their brand’s narrative. It is important for a brand or product to convey their message as clearly as possible. This is to ensure that the public can understand the message easily,
- Guiding your clients to voice out their goals for the brand or product,
- Creating promotional campaigns that can convey your client’s needs,
- Ensuring that the content is consistent across all media and platforms,
- Finding ways to improve product branding,
- Raise brand awareness in the market,
- developing the right strategies for the clients, which helps to influence the opinions and buying decisions of their customers, both potential and loyal ones.
Responsibilities of A Brand Analyst
A brand analyst of a company is responsible for examining the latest trends and current customer behavior in the market. As a brand analyst, you are responsible in:
- analysing data, both qualitative and quantitative data, such as surveys, expert opinions, and sale statistics,
- creating strategic decisions to increase sales, value, and reputation of ones’ brand.
- assessing company’s position in the market and strategies used by competitors,
In brief, for a brand or product to succeed, both brand strategist and brand analyst is the key to achieving long-term company goals.
Those are some of the differences in responsibilities between the brand strategists and brand analysis. Next up we’re going to tell you the differences in the skill requirements between the two careers:
Differences in Skills
As a brand strategist, you will be dealing with various clients, so you are required to have the following skills:
- Strong communication skills
- Able to follow and predict the trend
On the other hand, as a brand analyst you must read numerous data, meaning you are required to have the following skills:
- Understand the latest market strategies,
- Analytical skills
- Competitive planning, interpersonal, communication, and organizational skills and abilities.
Those are some differences between a brand strategist and a brand analyst. So, which one of these two are you more interested in being your next career?
If you have further questions or are still finding it difficult to make the decision, feel free to contact us.